Creating the best marketing campaign for your real estate business can be a challenging undertaking for everyone involved. Since there are many different aspects of developing a winning formula, you need to know exactly what strategies will work and those that do not. This is especially true for those of you who are looking to launch a new marketing campaign for your Facebook page.
While there are many different ways to deploy a new innovative strategy today, one of the most essential normally involves increasing your real estate Facebook page’s organic reach. If this is also a goal and objective that you have set for your business, here are 9 tips that can assist you in achieving your goals.
Tip #1 – Make sure You Understand the Distinct Differences Between Developing More Organic Traffic versus Paid Traffic Campaigns
Before you begin to design your marketing strategies for your real estate Facebook page, you need to have a clear understanding of the differences between organic traffic and paid traffic marketing ads and campaigns.
Even though most business owners know that one primary difference between both is paid campaigns can cost you a mint, there are other differences that identify these distinctions, too. For instance, if you are running a Pay Per Click (PPC) ad, you will find that these are quick start-ups that are simple to set up in a short time frame.
On the other hand, if you are deploying an organic Facebook real estate marketing strategy, the start-up is not as quick. However, over time it will most likely bring in long-lasting results. Whatever the case, if you want to learn more about how to increase your Facebook’s organic traffic, you need to have a good understanding of the differences between both paid and organic real estate marketing solutions.
Tip #2 – Publish evergreen content on Real Estate Topics
If you want your Facebook page traffic to grow organically, the information that you publish on your page should be based on evergreen content. For instance, you can always benefit from publishing information on topics like how to prepare your home for the sale, how to stage your home to be sold quickly, tips on moving, apartments for rent in Cairo Egypt, and the like. Each of these topics is information that people can review at any time and it does not involve following the latest trends.
Tip #3 – Focus on Local Interests
To increase your real estate Facebook page organic reach, you need to make sure that you are focusing on targeting local interest. Fortunately, there are many different ways to keep people engaged, including posting information on the latest events in the community. For instance, you may want to highlight some of the popular restaurant openings in the area.
Or, for those people who are always active in the community, you may want to publish specific dates and times for activities like school sports, theatre plays, and much more. Your goal and objective in this area are to keep people coming back to your face page for more, particularly people who are interested in buying a new home or looking for a new apartment in a nearby area.
Tip #4 – Make Sure to Use Organic post Targeting in Your Facebook Real Estate Marketing Promotions
As you develop your marketing campaigns to increase your FB organic reach, do not forget to use organic post targeting strategies. These strategies are ideal for those of you who are looking to narrow down your audience by a variety of different criteria. For instance, the post that you create should be customized to attract people with a specific interest in buying real estate, age, location in the community, and by gender.
By using these types of targeting methods, you can weed out people that will not invest in the real estate that you are marketing, while also capturing the attention of those people in your area that may be prospective buyers of the real estate that you have on the market today.
Tip #5 – Run Contests
Increasing your real estate page organic reach is not only about targeting a specific audience. In fact, if you are wanting to take additional steps in improving your numbers, you can also benefit from running different types of contests. Because some people enjoy winning things in different types of contests, there is a lot that real estate agents can do to capture everyone’s attention. One of the most beneficial is sponsoring contests. For instance, if you announce a contest that encompasses winning tickets for a local sport or local theatre production, you can increase the number of people who track your Facebook page. You can run these contests for several weeks to get people to come regularly to your Facebook page. Here are some great ideas that you may want to use to increase your organic reach.
- Virtual open house scavenger hunts
- Local Trivia Games
- Gift Cards to Local Stores like Walmart and Kroger
- Home Improvement Gift Cards
- Tickets to Trade shows
Tip #6. Find Ways to Distinguish Your Brand
With so many different real estate businesses online today, it’s not always easy to stand out and distinguish yourself from others. However, with you want to increase your organic reach on Facebook, the campaign that you design must take into account the power of a unique brand.
Therefore, when you are developing your brand, you need one that is unique enough to be recognized easily on any site, particularly on Facebook. Simply put, the brand that you build should go against the grain in real estate and other similar industries as well.
This unique brand can be used for a number of different things, including building your presence and authority in this industry. When your presence and authority is built, you can use it to encourage people to buy specific types of real estate in your areas.
Tip #7 – Monitor Your Organic Reach
Once you have deployed your Facebook marketing campaign for your real estate business, this is normally just the beginning. In fact, to make sure that you are getting the most out of the campaign that you launch, you need to know if it is working well or if it is not working all. For instance, in some cases, you may find that the contests that you run is generating a lot of extra traffic.
However, this additional traffic may or may not be targeted to the people that you really want. On the other hand, the traffic that you do attract may help to spread your message via word of mouth. Whatever the case, you need to make sure that you monitor the marketing plan so that you can make changes whenever it is really needed or required.
Tip #8 – Concentrate on Always Posting Value
When you post any type of information on your Facebook page, it is very important that you are strategic about the information that you present. Since the quality of the information posted can make a huge difference in how much organic traffic that you will receive continuously, you need to make sure that you are always posting good valuable information that anybody can use.
For instance, if you want to keep people coming back to your site again and again, you may want to post information that tells the prospective buyer how to save money on the cost of the new home that they buy. You may also want to share information on how to find the best property in a specific area and how to negotiate the best deals. All of this type of information and more can assist you in generating a lot of traffic and increasing Facebook’s page organic reach.
Tip #9 – Offer Advice that is Helpful
You should also feel free to offer helpful advice on a number of different things that relate directly to real estate purchases. The advice that you give can cover a wide spectrum of things including the following:
– Explain how to stage a home for a quick sale. For instance, if you want to sell a home quickly, you may want to buy and lay all new carpeting.
– Direct Homeowners to things like how to obtain or secure a loan for a new home
– Give the prospective buyer information on topics like when is the best time to purchase real estate property or a new home for your family.
Though there are many different ways to grow your real estate page’s organic reach, some marketing campaigns and strategies are considered to be more effective than others. Therefore, when you are designing the marketing strategies and techniques that you want to use, you can take advantage of some of the above top tips for increasing your real estate Facebook page’s traffic organically. Some of the most successful include running contests to attract more traffic, monitoring the marketing strategy that has been deployed, focusing on local interests, and publishing evergreen content on your Facebook page to increase its reach.